Monthly Archives: May 2013

Empowering women has a positive effect on reducing poverty

The fact that having one or more women in senior management / C-suite positions has numerous positive effects on business is already well known.  These benefits include much improved corporate governance, a greatly decreased possibility of insolvency, better ability to … Continue reading

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How can businesses connect better with their female audience?

There’s no doubt that there’s a sea-change taking place in the economic and political world.  Apart from the fact that the old ‘top-down, combative and competitive’ form of business is giving way to a more ‘sympathetic, more human, collective’ spirit, … Continue reading

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Is the customer still King – or is she now the Queen?

Statistics from across the globe would indicate that the customer is now very definitely the Queen!  How would we determine who our customer is?  By looking at buying power and finding out who has decision-making authority when it comes to … Continue reading

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Why is gender balancing so important?

Posted on April 28, 2013 What we are experiencing in the workplace at present is nothing short of a revolution – certainly it’s a historic shift.  More women than ever before are entering the world of work (the workforce in the US, … Continue reading

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Unconscious bias

Enormous discrimination against women still continues to exist in the workplace, even in first world countries like the United States.  The profiles of C-Suite employees around the   world show that most companies still favour promoting men over women but, even at … Continue reading

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Gender balancing – quotas or social pressure?

Gender diversity is now one of the hottest topics around the world, with hardly any country unable to ignore the groundswell of pressure to increase the balance of genders at the highest levels in business and in the public sector.  … Continue reading

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